Sterling is a dynamic and innovative toy manufacturing company based in Delhi, India, with a rich legacy and a deep-rooted passion for play. As the creator and custodian of a diverse portfolio of brands, we engage children and families through unique, high-quality toys designed to inspire, educate, and entertain. Each of our brands—from STEM and educational toys to timeless wooden creations and imaginative plush companions—is meticulously crafted in-house, ensuring unparalleled quality and a distinctive touch.
Our toys reach children through valued partnerships with leading retail and e-commerce platforms, helping us bring the magic of Sterling to families worldwide. Since our founding, we have remained committed to nurturing the wonder of childhood and empowering the next generation to learn, explore, and dream big. Driven by our vision to grow Sterling to the level of the world’s most iconic toy companies, we are proud to be a trusted name in joyful learning and creative play.
To bring joy, connection, and wonder to families worldwide—one thoughtfully crafted toy, one memorable moment, one inspiring discovery at a time.
We create exceptional toys and experiences that inspire children to dream, explore, and grow, nurturing curiosity and learning through every stage of childhood.
At Sterling, integrity and quality are at the heart of everything we do. Our relationships— with families, consumers, partners, and communities—are built on a foundation of trust, guided by our commitment to excellence and responsibility. As a proudly homegrown brand, we understand the importance of being a reliable partner to parents and caregivers, ensuring that our toys enrich children’s lives while meeting the highest standards of safety and craftsmanship.
We hold ourselves accountable as responsible corporate citizens, committed to social and environmental sustainability and to promoting inclusivity and respect in everything we do. By acting transparently, operating with integrity, and remaining true to our mission, we honor the trust that families place in Sterling. This dedication to quality, responsibility, and community is essential to our reputation, our competitive strength, and our vision for longterm success.
At Sterling, quality is at the core of every toy we create. We place the consumer experience at the heart of our innovation, crafting products designed for both purposeful play and durability. From aesthetics and functionality to materials and packaging, each element is thoughtfully considered to ensure our toys meet the highest standards and deliver on their purpose for years to come.
Our commitment to safety is unwavering. Every Sterling product is designed and developed to meet or exceed all applicable safety standards, putting the well-being of children and peace of mind for parents first. Families can trust that Sterling’s toys are made with the utmost care and attention to safety.
We believe that high-quality play should be accessible to all. Sterling is committed to providing families with toys that offer exceptional value, ensuring that every product is a worthwhile investment. By balancing innovative design with affordability, we make it easy for parents to bring enriching, lasting play into their children’s lives.
At Sterling, we believe play is more than just fun—it’s a powerful pathway to learning and growth. Through play, we connect authentically with children and families, creating toys that reflect the wonder of the world as they see it and sparking a lifelong journey of discovery and joy.
Sterling’s executive leadership brings a wealth of expertise, a commitment to quality, and an enduring passion for excellence. Guided by deep industry knowledge and a clear vision for growth, our leadership team is dedicated to driving innovation and nurturing Sterling’s evolution as a global brand. With a focus on strategic expansion and operational excellence, our leaders are committed to crafting toys that inspire and educate children worldwide.
At Sterling, we are committed to fostering a future that is inclusive, equitable, and sustainable. As a responsible corporate citizen, we actively support the communities in which we live, work, and play, striving to make a positive impact through ethical practices, sustainable initiatives, and inclusivity. Sterling believes that building a better tomorrow starts with creating meaningful connections and nurturing shared values within our communities.
Sterling was founded on the visionary ideals of Mr. O.P. Ghai, a teacher turned author and publisher, whose principles laid the foundation for our company. In 1965, his son, Mr. S.K. Ghai, established Sterling Publishers in New Delhi, quickly dominating the Indian publishing industry. Today, led by Mr. Gaurav Ghai, the founder’s grandson, Sterling continues its global expansion, honoring our legacy while embracing new trends to meet the needs of modern families worldwide.
